Graphic Design


Hello again, here is a little more information on me, Rebecca Estrella, and my graphic design experience. As mentioned in the “WHO AM I” secion of my website, I have been in the graphic design, website design, and print industry for a little over 18 years. I’m very proud of my work and accomplishments and enjoy working as a freelance graphic designer and am here to help your vision come to reality, from conept, to design, to a final printed piece. Please see some of my testimonials from actual clients whom I can give as references if needed.

I can pretty much design any type of collateral you may need. Being in the print industry for so many years, has given me experience in all aspects of the graphic design field. Below are some of the products you may need, that I can design, and print for you.
View My Portfiolio

  • Brochures, Catalogues, Magazines, Pamphlets, Newsletters, Programs
  • Tradeshow Displays, Table Displays, Banners, Posters, Billboards, Flyers
  • Bereavement Poster and Bereavement Cards design and printing (2 day service)
  • Stationary: Business Cards, Envelopes, Letterhead, Presentation Folders
  • Trifolds, Bifolds, Diecuts, Direct Maill Campaigns, Postcards, Boxes
  • Labels, Stickers, Door Hangers, Carbon Forms, Custom Notepads

Please contact me for an initial meeting so we can discuss all your needs and I can give you an appropriate proposal. You can view a few samples of my graphic design work in my graphic design portfolio.

Below is some information on graphic design and the different ways we designers have to process the entire project from start to finish. Its more than just putting a few images on a piece of paper… it takes time, presicion, the right color or font, even something that can seem very minimal, can make a huge differnce in the final outcome of a piece. Sometimes a client believes one small edit takes 5 minutes, when in reality, it can take a couple of hours. I hope this gives you a better understanding of graphic design and I look foward to working with you. You made the first step by visiting my website, and you have made the right choice, I look foward to working with you.


What Is Graphic Design?

Suppose you want to announce or sell something, amuse or persuade someone, explain a complicated system or demonstrate a process. In other words, you have a message you want to communicate. How do you “send” it? You could tell people one by one or broadcast by radio or loudspeaker. That’s verbal communication. But if you use any visual medium at all-if you make a poster; type a letter; create a business logo, a magazine ad, or an album cover; even make a computer printout-you are using a form of visual communication called graphic design. View My Portfiolio

Graphic designers work with drawn, painted, photographed, or computer-generated images (pictures), but they also design the letterforms that make up various typefaces found in movie credits and TV ads; in books, magazines, and menus; and even on computer screens. Designers create, choose, and organize these elements-typography, images, and the so-called “white space” around them-to communicate a message. Graphic design is a part of your daily life. From humble things like gum wrappers to huge things like billboards to the T-shirt you’re wearing, graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.

Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography. View My Portfiolio

Image-based design

Designers develop images to represent the ideas their clients want to communicate. Images can be incredibly powerful and compelling tools of communication, conveying not only information but also moods and emotions. People respond to images instinctively based on their personalities, associations, and previous experience. For example, you know that a chili pepper is hot, and this knowledge in combination with the image creates a visual pun.

In the case of image-based design, the images must carry the entire message; there are few if any words to help. These images may be photographic, painted, drawn, or graphically rendered in many different ways. Image-based design is employed when the designer determines that, in a particular case, a picture is indeed worth a thousand words. View My Portfiolio

Type-based design

In some cases, designers rely on words to convey a message, but they use words differently from the ways writers do. To designers, what the words look like is as important as their meaning. The visual forms, whether typography (communication designed by means of the printed word) or handmade lettering, perform many communication functions. They can arrest your attention on a poster, identify the product name on a package or a truck, and present running text as the typography in a book does. Designers are experts at presenting information in a visual form in print or on film, packaging, or signs.

When you look at an “ordinary” printed page of running text, what is involved in designing such a seemingly simple page? Think about what you would do if you were asked to redesign the page. Would you change the typeface or type size? Would you divide the text into two narrower columns? What about the margins and the spacing between the paragraphs and lines? Would you indent the paragraphs or begin them with decorative lettering? What other kinds of treatment might you give the page number? Would you change the boldface terms, perhaps using italic or underlining? What other changes might you consider, and how would they affect the way the reader reacts to the content? Designers evaluate the message and the audience for type-based design in order to make these kinds of decisions. View My Portfiolio

Image and type

Designers often combine images and typography to communicate a client’s message to an audience. They explore the creative possibilities presented by words (typography) and images (photography, illustration, and fine art). It is up to the designer not only to find or create appropriate letterforms and images but also to establish the best balance between them.

Designers are the link between the client and the audience. On the one hand, a client is often too close to the message to understand various ways in which it can be presented. The audience, on the other hand, is often too broad to have any direct impact on how a communication is presented. What’s more, it is usually difficult to make the audience a part of the creative process. Unlike client and audience, graphic designers learn how to construct a message and how to present it successfully. They work with the client to understand the content and the purpose of the message. They often collaborate with market researchers and other specialists to understand the nature of the audience. Once a design concept is chosen, the designers work with illustrators and photographers as well as with typesetters and printers or other production specialists to create the final design product. View My Portfiolio

Symbols, logos and logotypes

Symbols and logos are special, highly condensed information forms or identifiers. Symbols are abstract representation of a particular idea or identity. The CBS “eye” and the active “television” are symbolic forms, which we learn to recognize as representing a particular concept or company. Logotypes are corporate identifications based on a special typographical word treatment. Some identifiers are hybrid, or combinations of symbol and logotype. In order to create these identifiers, the designer must have a clear vision of the corporation or idea to be represented and of the audience to which the message is directed. View My Portfiolio

Graphic Design: A Career Guide and Education Directory
Edited by Sharon Helmer Poggenpohl
Copyright 1993
The American Institute of Graphic Arts